Last Updated: June 2026
At Daniel Matthew Estate Agents, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with us online, by phone, or in person.
1. Who We Are
Daniel Matthew Estate Agents is an independent estate agency operating across South Wales.
Registered Office: 10 The Triangle, Bridgend, CF31 2LL
Email: info@danielmatthew.co.uk
Telephone: 01656 750764
We are the “data controller” of your personal information under applicable data protection laws.
2. What Data We Collect
We may collect the following personal data:
Identity Data: name, title, date of birth.
Contact Data: address, telephone numbers, email.
Property Data: information relating to your property search, sale, letting, tenancy, or valuation.
Financial Data: bank details (if required for tenancy deposits or rent), proof of funds, or mortgage information.
Legal & Compliance Data: proof of ID, Anti-Money Laundering (AML) checks, and referencing information.
Technical Data: IP address, browser type, cookies, website usage data.
3. How We Collect Your Data
When you register with us online, by phone, or in branch.
When you book a valuation, viewing, or tenancy application.
Through third-party referencing companies, mortgage brokers, or solicitors (with your consent).
Automatically through cookies when using our website.
4. How We Use Your Data
We process your data to:
Provide estate agency services (sales, lettings, valuations).
Verify your identity for AML regulations.
Carry out tenancy referencing and contracts.
Communicate with you about properties, services, and enquiries.
Send relevant marketing communications (only if you’ve opted in).
Improve website functionality and customer service.
We may also use your information to provide market insights and property-related opportunities. This may include contacting you where we have registered buyers actively seeking properties that match your property type or location.
For example, where there is high demand for certain properties, we may contact homeowners to inform them of potential selling opportunities based on current buyer activity.
This is carried out under our legitimate interests in facilitating property transactions and providing relevant, timely information to our clients. You have the right to object to such communications at any time.
5. Legal Basis for Processing
We rely on one or more of the following lawful grounds:
Contractual necessity – to perform the services you’ve requested.
Legal obligation – to comply with AML, HMRC, and other regulations.
Legitimate interests – to manage our business and improve services.
Consent – where you have agreed to receive marketing communications.
6. Sharing Your Data
We may share your information with:
Solicitors, mortgage brokers, and surveyors.
Tenant referencing and deposit protection schemes.
IT, website, and marketing providers (for system support).
Regulatory authorities where required by law.
This may include sharing limited information with sellers or landlords where necessary to facilitate viewings and property transactions.
We never sell your personal data to third parties.
7. Data Retention
Sales & lettings transaction data: retained for 7 years for regulatory purposes.
AML records: retained for 5 years as required by law.
Marketing data: kept until you withdraw consent.
8. Your Rights
You have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data (subject to legal obligations).
Withdraw marketing consent at any time.
Lodge a complaint with the Information Commissioner’s Office (ICO).
9. Security
We take appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.
10. Contact Us
If you have questions about this policy or wish to exercise your rights, please contact:
Data Protection Officer – Daniel Matthew Estate Agents
Email: info@danielmatthew.co.uk
Address: 10 The Triangle, Bridgend, CF31 2LL
11. Viewings and Sharing of Information
When arranging property viewings, we may share limited personal information with the seller or landlord to facilitate the appointment.
This typically includes your name and viewing details only. We do not share your contact details (such as telephone number or email address) with the seller or landlord without your consent.
Sellers and landlords are instructed to communicate through our agency and not to contact applicants directly. We do not accept responsibility for any independent actions taken by third parties outside of our systems.
Data Protection Complaints
Daniel Matthew Estate Agents is committed to protecting and respecting your privacy. If you have any concerns regarding how we collect, use, store, share or otherwise process your personal information, we encourage you to contact us so that we can investigate and resolve the matter.
Data protection complaints can be submitted by email, telephone or in writing using the contact details provided within this Privacy Policy.
Upon receipt of a data protection complaint, we will:
• Acknowledge receipt of your complaint within 30 calendar days.
• Conduct appropriate enquiries and investigations into the matters raised.
• Keep you informed of the progress of our investigation where appropriate.
• Provide you with a written outcome without undue delay once our investigation has been completed.
Where we identify that an error has occurred, we will take reasonable steps to rectify the issue and, where appropriate, implement measures to prevent a recurrence.
We encourage individuals to raise concerns directly with us in the first instance to allow us the opportunity to investigate and resolve any issues promptly.
If you remain dissatisfied following our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
Address:
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AFFurther information regarding our Data Protection Complaints Procedure is available upon request.
